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BEES 2.0

Every story of exceptional business growth, every company that seems to overnight can get on the map, and every switch in brand preference could be traced back to the ascendance of the Brand Connectome in buyers’ minds. While NPS is an interesting metric of customer loyalty, the Brand Connectome that lies beneath it reveals the true reason behind that loyalty. What is Brand Awareness? Brand awareness ought to be a high priority, but that doesn’t mean you have to spend large sums of money to reach your goals. Building an effective brand management strategy takes effort and time. This lends support to our initial view, that it is more than justified to look at both of these perspectives simultaneously. And you have much more power over that growth than you think. The energy that brand awareness holds is impressive - and we note that the effect of awareness is more powerful than that of price. In this post, we’ll explain the differences between brand awareness and brand equity, plus take a look at some ways you can build and measure both. Or take Fred Reichheld’s Net Promoter Score.