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BEES 2.0

Why purchase a $500 tablet if you're just using it to verify your e-mail? Many people have been utilizing the identical vacation objects for years, whether we like them or not. If you happen to own your private home, consider renting out a room on a platform like Airbnb so that you've got income coming in repeatedly. Online advertising is the primary source of income for Internet corporations, akin to Google, Facebook, Baidu, Alibaba, and so forth (Edelman et al., 2007). Unlike organic items (Yan et al., 2020a) solely ranked by person preference, the display of adverts relies on each user preference and advertiser’s benefit. The outcomes of offline simulation and online A/B experiment show that NMA brings a big enchancment in CTR and platform income, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals delivery platform.